Representations of Romantic Love in Poetry Across the Periods

Romantic love has been the subject of endless contemplation for poets of all periods. Intangible and complex, love is the highest manifestation of humanity. No topic in poetry has received more attention than romantic love. Conversely, the ultimate expression of love is through poetry. In each poetic period, the representation of romantic love has been informed by the social and cultural values of the time. Thus, across time, attitudes towards romantic love have shifted with changing values and beliefs. ‘Sonnet 130’ by William Shakespeare from the Elizabethan period, ‘Valediction: Forbidding Mourning’ by John Donne from the metaphysical period, and ‘Lullaby’ by W.H. Auden from the modern period are three poems that clearly reflect the†¦show more content†¦John Donne’s ‘A Valediction: Forbidding Mourning’ exemplifies the representation of love in metaphysical poetry. ‘A Valediction: Forbidding Mourning’ is one of Donne’s later poems, and reflects his reputation as the greatest poet of the metaphysical period. It was written to his wife Anne before he left for a long trip. The poem begins quietly, at the passing away of a ‘virtuous man’. Donne movingly uses this imagery to suggest that the parting of lovers is like death. Yet, when love is virtuous, lovers should part with quiet dignity, and with ‘no teare-floods, nor sigh-tempests move’. Donne distinguishes their love from the purely sensual love of the common people, which ‘cannot admit/ Absence, because it doth remove/ Those things which elemented it’. Their love is the union of their minds and souls, and therefore, cannot be broken by physical separation. Donne draws on his vast knowledge of astronomy, alchemy, and mathematics to create three unlikely, yet poignant conceits to support this argument. The lovers are likened to the planet ary bodies, who are sustained in their own universe and are not affected by the disasters caused by the ‘moving of th’earth’. This elevates their love above the ordinary ‘harmes and feares’ of superficial love. Secondly, their love is compared to refined gold, pure, noble and when stretched apart, ‘endure not yet/ A breach, but an expansion’. The compass is Donne’s mostShow MoreRelatedThe Lovesong Of J. Alfred Prufrock Critical Analysis1643 Words   |  7 Pagesdissertation, although the outbreak of WWI impeded him from taking his exams and receiving the degree. By that time, Eliot had already written this particular poem, and the War, which kept him in England, led him to decide to pursue poetry full-time. (Eliot’s Poetry: sparknotes.com). The poem’s setting is in a big, dirty city, where Prufrock is afraid to live his life to its fullest potential and therefore is bored constantly. â€Å"The Lovesong of J. Alfred Prufrock† by T.S. Eliot, portrays a man whoRead MoreThe Romantic Movement1322 Words   |  5 PagesThe Romantic Movement, known for its emphasis on the emotional aspect of literature, was a period when such novels as Frankenstein; or the Modern Prometheus were written, being very different than novels written before this era. Romantic thinkers and writers, such as Mary Shelley, believed that imagination was the crucial way of thinking. They often depicted their heroes in their novels as â€Å"creative artists† that are determined to push beyond society’s restrictions and ways of life. Mary ShelleyRead MoreRomanticism versus Neoclassicism2775 Words   |  12 PagesNeoclassical and Romantic movements cover the period of 1750 to 1850. Neoclassicism showed life to be more rational than it really was. 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Douglas Bush says of Keats, For him the common sights of Hampstead Heath could suggest how poets had first conceived of fauns and dryads, of Psyche and Pan and Narcissus and Endymion ( Pagan Myth 46). Later writers, clearly influenced by the Romantic world view, would describe idealized pastoral scenes

What Does It Mean You Be An Entrepreneur - 2123 Words

What does it mean to be an entrepreneur? The Business Dictionary describes an entrepreneur as â€Å"Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced. An entrepreneur supplies risk capital as a risk taker, and monitors and controls the business activities. The entrepreneur is usually a sole proprietor, a partner, or the one who owns the majority of shares in an incorporated venture† (2016). A few key points of being an entrepreneur include the type of entrepreneurship and what approach you should take whether it be corporate entrepreneurship or social; the strategic planning that goes into a business and the use of young Small and Medium sized Enterprises (SME) deciding the size of your company based off of planning and the goals set for the company. How to accomplish organizational emergence and some of the issues individuals face when sta rting up a business. Government plays a huge role in business start-up, this paper will go into detail on how they assist and impede upon entrepreneurship through legislation. Finally, entrepreneurial resilience and some of mechanisms to cope with a business failure and how to stand up, brush yourself off and try again at success. Entrepreneurship is a difficult task to step into and succeed in, however there are many resounding success stories and resources available to assist in the process. First timeShow MoreRelatedEssay On What Does It Take To Be A Real Entrepreneur1046 Words   |  5 PagesWhat Does It Take To Be A Real Entrepreneur? Some people would refer entrepreneurs as a new breed of people. Others may just be daydreaming of the fame and fortune that these entrepreneurs are enjoying. 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Bmw Case Free Essays

What was BMW’s motivation behind the idea of producing the films? BMW’s motivation behind the idea of producing the films was one to simply communicate, and focus on â€Å"what makes a BMW a BMW†. In fact, there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to â€Å"produce the most exciting, fun thing people had ever seen come out of their computer†. We will write a custom essay sample on Bmw Case or any similar topic only for you Order Now In terms of numbers, this campaign was used to maintain growth and sales, which had been growing excessively since 1992: from 60 000 units sold to 180 000 units (exhibit 1). In terms of target, BMW wanted to attract younger generations while still keeping its current target audience. This would enable the brand to increase the already high brand loyalty (44. 7%, Exhibit 8a), by getting customers from a younger age, and therefore following them throughout their lives. In terms of image, the goals of this campaign were to strengthen the company’s brand image in luxury segment, and differentiate it from other competitors. Who was the target market for the BMW Films campaign? With its campaign, BMW was hoping to reach customers between the ages of 25 to 44 who were new to the luxury car market, without affecting their current customer base, being 46 year old male, married with no children with a median income of about $150 000. This target audience was therefore well educated, two thirds were very active males engaged in sports and other activities. BMW wanted to target people who wanted a perfect product, stylish and which offered great driving experience. Last but not least, the target was highly attracted to technology, as the â€Å"Internet was used by 85% of customers before buying a BMW†; the films on the Internet therefore targeted perfectly these people. How successful has the campaign been? Why or why not? There are two ways of defining a successful campaign: the effectiveness and efficiency. In terms of effectiveness, it is important to compare the results according to the initial goals. Overall, the campaign was really successful: BMW sales increase by 12. 5% compared to 2000. Concerning viewers, films were viewed 11 million times in the first four months, and were seen by 1 981 049 people in total. The short films were recommended by 94% of the people who registered on the website, showing how incredible and successful the buzz was. Last but not least, two million people registered on the site after viewing the films and 60% signed up to receive newsletters and other information. In terms of numbers, this campaign was therefore obviously very effective: it was a tremendous buzz and gave the brand a â€Å"cooler† and younger image. Concerning target audience, in comparison with the overall goals, BMW was very successful here again. In fact, the median age of the people who registered on the website was 31, exactly in the target market goal. Moreover, the higher segments of viewers were in the range of 25 to 34 years old (35%) and between 35 to 44 years old (22%). These segments include both young people targeted by BMW and its current target market. 63% of viewers were educated and 68% of profile visitors owned non luxury makes, and were therefore new to the luxury segment. Here we can clearly see that all target objectives were reached by BMW. In terms of strategic goals, the company was also successful: it perfectly produced â€Å"the most exciting, fun thing people had ever seen†, and focused their message on what makes a BMW a BMW. Here is what a viewer said: â€Å"BMW lets the directors do whatever they want and they’re not constantly shoving the BMW logo in your face or anything†. Here again, BMW reached its entire strategic goal. Overall, the campaign was extremely effective in terms of achieving goals and communication to customers. Although effective, it is important to calculate the efficiency of this campaign. In order to do so, it is necessary to calculate the Cost per Thousand (CPM), and compare it to an ad airing during the super bowl. The calculations are detailed in Appendix 1. I have focused my analysis on the movies which aired on the internet, their costs of production and number of viewers, to compare it to the super bowl commercials. Overall, even without considering the costs of publicity (trailers on TV, print advertising) which reached $14 million, the CPM is way higher than for super bowl commercials ($ 7571 against $ 31. 25 respectively). Therefore, the efficiency of the BMW film series was low, as costs were way higher compared to the audience reached. In conclusion, this BMW campaign was very effective but not efficient. BMW should now focus on an â€Å"encore†. I believe that the company should create a DVD to give to dealerships in order to reach potential customers and already existing customers who didn’t view the movies. In addition to that, BMW should produce three to four new films with Clive Owen. This would enable BMW to answer the demands and desires of their customers, without disappointing them. When using A Brand New World, I believe that BMW was really able to create brand strength and not only brand awareness. This campaign really enabled the company to create an emotional attachment with both its customers and potential customers. Appendices Appendix 1: Cost per Thousands comparison |BMW FILMS ON WEBSITE |AD DURING SUPERBOWL | |Cost of production/ ad |$ 15 000 000 |$ 2 500 000 | |Circulation |1 981 049 |80 000 000 | |Cost Per Thousand (CPM) |$ 7571 |$ 31. 25 | Appendix 2: Target effectiveness, Example of non BMW owners reached [pic] How to cite Bmw Case, Papers

Imc of Britannia free essay sample

Integrated Marketing communication plan for Britannia India [pic] For year ending, Dec. 2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit, which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate, and is currently profitable. Between 1998 and 2010, the companys sales grew at a compound annual rate of 16% against the market, and operating profits reached 18%. More recently, the company has been growing at 27% a year, compared to the industrys growth rate of 20%. At present, 90% of Britannia’s annual revenue of Rs 2,200 crore comes from biscuits. Britannia in 2010- †¢ Always committed to constant innovation, Britannia launched Britannia Healthy Start in Mumbai in January 2011. Specially designed with Indian tastes in mind, Healthy Start is a complete range of ready-to-cook breakfast mixes of Upmas, Pohas, Porridges and Oats that are healthy, delicious, and take just 5 minutes to cook! This is the only product range in its category that combines the natural nutrition of multi-grains, 100% real vegetables, pulses and nuts all in one pack. We will write a custom essay sample on Imc of Britannia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Britannia received the Most Respected Company Award 2011 Britannia Industries: Tempting the youth Britannia is bringing one of its oldest biscuit brands to the fore with an eye on the youth. After its new package colors and size, Britannia Bourbon has come out with a new tongue-in-cheek ad that, shorn of its product shots, would have made it hard to guess it is for a biscuit. Bourbon found a match with the youth who preferred the not-too-sweet taste of this chocolate biscuit. The Rs 120-crore brand has a 33 per cent market share in chocolate biscuits and is expected to post 15 per cent growth after the new campaign. â€Å"If earlier, we were not focused on the youth with Bourbon, then it was our fault that we were not talking to them. Our blind tests and research have told us that they love it,† The tagline, ‘Baahar se kuchh, andar se kuchh aur’, ties the surprising resourcefulness of youth with the biscuit’s characteristics of chocolate sandwiched between biscuits. Hoping to strengthen its appeal with the youth, which it couldn’t boast of until now, Britannia is pegging the brand as an anytime product that, for example, can be had on the go with a cup of coffee. Below the line activities include tie-ups with cafes and college fests and more distribution in departmental stores near colleges. Based in Bangalore Britannia Industries Ltd is reputed as being one of the top biscuit brands in India. The company was established way back in 1892 and till today has managed to maintain a distinctive position in the Indian biscuit industry specially with its most popular brand called Tiger. Britannia holds a 38% market share in the biscuit industry in India.